The film's target was to inform government officials and residents about the inception of the new government-wide identity. Tom Dorrestijn from Studio Dumbar and Fiona Attagi (project leader of 1 LOGO) did the voiceovers for the film. The production was recorded with a Pro35 adapter and the accompanying lens set.
The film can be viewed in the Graphic Design Museum in Breda for half a year starting on 11 December 2009.
